#DIRECT MAIL LETTER EXAMPLES PROFESSIONAL#

Your gift today makes a big difference tomorrow and every day! Your support will help provide the chimpanzees in our care with the fresh, nutritious foods that play such an important role in their physical and emotional well-being, day after day, week after week, month after month.Įach and every chimpanzee in our care means the world to us, and we are deeply grateful for your continued support. I hope you will continue your commitment to the chimpanzees by making a generous gift to Save the Chimps today. You help to make so much good happen at the Sanctuary – from meals to medicine to soft blanket nests. Here’s what your tax-deductible donation can provide: You can help us feed and care for our wonderful chimps by sending an urgently needed contribution to Save the chimps today.

As fresh food costs continue to rise, our ability to provide our friends like Pumpkin, Cheetah, and Allie with the diverse and nutritious diet they need to thrive is greatly helped by your generous support. And that is why every week, our chimpanzees eat more than 9,000 bananas … 6000 vegetables … and 14,500 pieces of fresh fruit! In fact, we serve over 1,000 meals every day. Three times a day, every day of the year, our 250 chimpanzees devour bananas and sweet potatoes … apples, watermelons, and corn-on-the-cob.Īs a Save the Chimps supporter, you know that chimps thrive when they receive healthy foods as part of their daily diet. A simple mailing, but also powerful.įew things make me happier than mealtime here at Save the Chimps. There were minimal enclosures that included a reply card, and reply envelope, and a sticker with a photo of Tarzan, the chimp. The letter came in a business size envelope with a photo of Jimbo the chimp eating a banana. 1,200 bananas … and how it includes the names of individual animals (Pumpkin, Cheetah and Allie). I love the way the letter uses statistics …. This letter came on simple letterhead and focused on one thing…food. This simple fundraising appeal came from Save the Chimps, an organization that rescues chimpanzees and gives them a happy home for the rest of their lives. Read on for examples of fundraising letters that moved donors to give generously. Make a specific ask. So much money is left on the table by charities that never say exactly what they want the donor to do. Say what you need and for what and when you need it.Tell your story and make your pitch as though you’re talking to a good friend, your next-door neighbor, or your grandmother. Write conversationally. This is no time to show off your big words.Talk about the great good your donor can do by donating. Make the donor the hero. Don’t talk about your organization very much.Collect heart-warming stories from the people you serve so that you always have a good one to include in your fundraising letter. Tell a story. Stories win out over facts hands down.Thank the donor for his or her past support. There’s nothing worse than writing to a long-time donor as though he never gave before.Personalize your letter. Use first names if possible.Keep some simple rules in mind and then read as many fundraising letters as you can get your hands on, including the collection below. Sincerity, clarity, and a touching story can make all the difference between a blah letter and a great one.

#DIRECT MAIL LETTER EXAMPLES PROFESSIONAL#

After all, charities pay big bucks to professional copywriters for their direct mail letters.īut, these letters are not that difficult. Writing an excellent direct mail fundraising letter can look overwhelming. Somehow, something we can hold in our hands and examine at leisure seems pretty special. The continuing popularity of direct mail doesn't seem too surprising given the cluttered nature of all of our social media feeds and email accounts. This generation uses both online methods of giving and direct mail. Baby Boomers (born 1946-1964) accounts for about 43 percent of giving. This group also still favors direct mail.

Winspire, working with several statistical sources, concluded that the older generation (born 1945 or earlier) still accounts for about 24 percent of charitable giving in the US. It seems that, although we've all been distracted by the shiny object of social media in recent years, direct mail has kept up a steady drumbeat of effectiveness.Īccording to research by Blackbaud Institute, direct mail has declined in recent years, but it remains acceptable and/or important for mature donors and Baby Boomers.

Direct mail letter examples